With millions of clicks, the Mongolian The Hu Band is attracting attention right now. They have been working on their debut album for seven years and have now released two viral videos. They call their style “hunnu rock”, which probably has its roots in the Mongolian word for human, хүн. “It’s not rock music played by Mongolians. It’s Mongolian rock music.” the Metal-Hammer quotes the American music ethnology doctoral student Thalea Stokes. NPR even calls it Havy Metal.

Obviously the group reaches a clientele that doesn’t know throat singing yet and compares it with growling from the metal scene. Those who have been to Mongolia are familiar with the sounds, and you can hear a lot from the traditional Xhöömei music, from instruments, vocal techniques to melodies. The videos are great. The rider warrior with motorbike escort does a good job.